Video Sharing -- More Than a Quick Laugh
Many, if not most, people use YouTube primarily for recreational purposes. Got a moment to spare? Why not check out rare footage of the world's best waterskiing squirrel? Nothing good on the tube? YouTube webisodes are a dime-a-dozen. Of course, in recent times, YouTube has become an attractive and very legitimate resource for those interested in more serious-minded pursuits. The video sharing site saw heavy use in last year's presidential campaigns, and is now a popular public forum for political commentary, product advertising, and niche vlogging.
To the businessman or woman, or at least to the most sophisticated ones, YouTube and other popular video-sharing sites (e.g. Revver, Metacafe, Yahoo Videos) are also important business accessories. Essentially, YouTube offers you a free and relatively easy opportunity to broadcast your business to the staggeringly huge, locust-like audience that roams this and other online video vendors. Really, to those interested in using online media to promote their business, video sharing sites are simply gateways to airing their own commercials.
Visit SalemGlobal's YouTube Channel, and see how we chose to promote ourselves and our clients using short, carefully branded videos. Some pointers to keep in mind when uploading your own new video: First, be sure to include a URL back to your website in the accompanying text -- it's user friendly, and indicates a conscientious linking strategy. Second, keep the description of the video short! All video vendors place restrictions on the number of characters you can use for a description, don't exceed it, you'll get caught off mid-sentence. And third, if possible, either download or purchase video editing software that allows you to insert information into the video itself. The goal is to familiarize your viewer with your business name and service as quickly as possible, so be concise, and don't forget to have a little fun with it, too.
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Lastly, Raphi Salem speaks on Rocket Science of Search Engine Optimization, click here for the PDF file.