STRATEGY/SERVICE

DESCRIPTION

Keyword research

Analyze suggested keywords, competitive environment, historical search engine data

Domain name purchase

Select and purchase available domain names for marketing websites

Build marketing websites

Develop template; set up hosting for new sites; build sites

Directory submission

Submit corporate site and marketing sites to 500 directories (plus 3rd-party fees, see below)

Build local communities

Develop networks of SG sites based on local communities and email

Traffic boosting strategies

Develop network of client sites designed to capture traffic and link to corporate site (invalid email site???)

Viral Marketing

Indie musician networks – hire internet-savvy musician for jingle and promotion

Contests and Promotions

Recallable email contest – Online dating services / most embarrassing email / ‘BigString – Take it Back’

Affiliate marketing

Implement affiliate program

E-zines

Write articles and publish in e-zines

Craigslist postings

Place frequent postings in multiple cities

Social networks

Identify or create communities within social networks; post relevant items with links

Blogs

Identify or create relevant topical blogs; Postings and comments

Sponsored Links

Manage PPC campaigns on the top 5 sponsored link services

Manage campaigns

Manage all the above efforts; participate/brainstorm with other BigString resources; track and report progress