KEYWORDS
Keywords are those terms that search engines use in order to to identify your company product and/or service. Keywords are one of the most important components of your website's metadata. They are included in your page title(s), your descriptions as well as in the general content of your website. How to use keywords in the metadata has been a question widely debated within the SEO industry, with some schools of thought claiming that keywords are of no importance at all to SEO. SalemGlobal believes that evidence indicates that keywrods definitely contain value and that it is of the utmost importance that anyone trying to build a website learn how to research and implement the relevant keywords correctly. Indeed, keywords are key to search engine optimization.
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Lastly, Raphi Salem speaks on Rocket Science of Search Engine Optimization, click here for the PDF file.