Researching Keywords
Everyone could use a few easy pointers when it comes to website marketing, SEO, and online promotion. Of course, when it comes to choosing good keywords, your industry knowledge is invaluable -- it is the perfect first resource you can turn to. No one knows your company’s services and capabilities better than you. Now, after you’ve done some soul-searching (no need to get carried away, though, a few relevant search terms would do just fine), the next step is to research your competition. Simply search for those keywords and keyword phrases you’re interested in in Google and click on the first organic result. View the page source of that website. Note the page titles and descriptions. Repeat this process for the first two to three ranked results and you should gradually develop a complete list of keywords for your own website. Of course, organic research has its limitations, and there are fancy softwares that can help you isolate especially appropriate and relevant keywords, but nothing beats the old-fashioned organic effort, at least for starters. Questions? You can call Raphi Salem at 212-993-5828 or email him at raphis@salemglobal.com.
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Lastly, Raphi Salem speaks on Rocket Science of Search Engine Optimization, click here for the PDF file.