Internet Website Marketing Services

STRATEGY/SERVICE	DESCRIPTION
Keyword research	Analyze suggested keywords, competitive environment, historical search engine data
Domain name purchase	Select and purchase available domain names for marketing websites
Build marketing websites	Develop template; set up hosting for new sites; build sites
Directory submission	Submit corporate site and marketing sites to 500 directories (plus 3rd-party fees, see below)
Build local communities	Develop networks of SG sites based on local communities and email
Traffic boosting strategies	Develop network of client sites designed to capture traffic and link to corporate site (invalid email site???)
Viral Marketing	Indie musician networks – hire internet-savvy musician for jingle and promotion
Contests and Promotions	Recallable email contest – Online dating services / most embarrassing email / ‘BigString – Take it Back’
Affiliate marketing	Implement affiliate program
E-zines	Write articles and publish in e-zines
Craigslist postings	Place frequent postings in multiple cities
Social networks	Identify or create communities within social networks; post relevant items with links
Blogs	Identify or create relevant topical blogs; Postings and comments
Sponsored Links	Manage PPC campaigns on the top 5 sponsored link services
Manage campaigns	Manage all the above efforts; participate/brainstorm with other BigString resources; track and report progress

Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Internet Marketing methods include search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, affiliate marketing, interactive advertising, and email advertising.

Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof. Lead generation is largely a rendezvous problem where there is a set of well-matched candidates for product purchase within a larger set of poorly matched candidates. Various methods are used to try to identify the well-matched candidates which are also called sales leads. There are several methods used in marketing lead generation:

Advertising
Trade Shows
Publicity and Public Relations
Product Literature

Each of these involves two primary rendezvous strategies: broadcast and concentration. SalemGlobal has created lead generation sites in the Internet and Website Marketing industry:

SalemGlobal has also seen great success in other industries, such as:

Lead Generation is especially important in the real estate and mortgage industries where each lead could generate thousands of dollars in income. Lead Generation has been particularly effective in the automotive industry. In the US, companies such as Cars.com and Edmunds are taking a significant market share of the new car, contract hire and car leasing markets. In the UK, Askaprice.com offers essentially the same service. "Business Oportunity" leads have become recently very popular in the multi-level marketing (MLM) world, many companies generate "generic" leads which are resold to such companies as Usana and Herbalife. There are other types of leads which are generated for the companies in the health industry as well. They are an extremely cost effective method of acquiring new distributors and customers.

SalemGlobal is has been providing services like these and many more since 1997. SalemGlobal will increase your sales and profits through its industry expertise in addition to giving you a great looking website that works! If you would like more information on these services contact us today.