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SALEMGLOBAL CASE STUDY – LEAD GENERATION AND ECOMMERCE GARY ROME HYUNDAI & THE HYUNDAI ACCESSORY STORE

As a successful Hyundai dealer in Holyoke, MA, Gary Rome Hyundai came to Salem Global to jump-start a new revenue opportunity in selling accessories on the web.

The first task was to help build and optimize their website. Gary Rome had a web designer on staff, and SalemGlobal worked with him to optimize usability, user friendliness, and – most important - converting site visitors to product buyers. Basic principles of web page design were shared with Gary Rome – such as prominently featuring a contact phone number; showing products, not just graphics; choosing the right products to feature (high volume/high margin); and providing a convenient way to buy.

E-commerce is driven by traffic – increased traffic is a key factor in increasing sales. Once the site was designed to optimize the customer’s experience, the next task was to drive more traffic to the site. Our strategies included: Purchasing, optimizing, and linking multiple relevant domain names and marketing websites; Submission to search engines and directories; Establishing and maintaining blogs; Creating a Pay-Per-Click campaign; and Building a presence on Ebay and Froogle.

Salem Global then went beyond the Internet in developing a comprehensive marketing program.

  • Radio – radio advertising is a natural for car-related sales, as drivers are a major market for radio programs and ads. It is also a natural complement to Internet campaigns – in fact, a typical radio station promotes its own website 6-10 times per hour. This kind of compounded branding leads to increased exposure in multiple media.
  • Email – another natural complement to Internet campaigns, an email campaign provides an avenue to reach out to existing customers as well as prospects – with embedded one-click access to the website. Using the website, Gary Rome built a list of 1000 email addresses in six months.
  • Contests and promotions – Interest and increased traffic are generated by promotions such as free Red Sox tickets to selected website visitors.
  • Sponsorships – besides its intrinsic value, sponsoring charity events is good for the sense of community, and for the two types of PR (Public Relations and Page Ranking).
  • Blogs – an industry-themed blog creates a sense of community, establishes the blogger as an authority, and increases Google page ranks.

RESULTS

As a new business, Gary Rome’s Internet-based accessories store’s revenue went from 0 to $30K in 6 months and resulted in $100,000 in business for 2006. They are now on track to doubling this in 2007 with a goal of $200,000 in sales. Unique daily visitors have increased from 100/day to over 700/day.

SalemGlobal is one of the oldest and most well respected Internet Companies out there today. We look to deliever the best service and strategy when it comes to SEO, Website Marketing, Internet Consulting and many other marketing services. SalemGlobal will increase your sales and profits through its industry expertise in addition to giving you a great looking website that works! If you would like more information on these services contact us today. In addition

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Lastly, Raphi Salem speaks on Rocket Science of Search Engine Optimization, click here for the PDF file.