Directories and Search Engines
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found. Although search engine is really a general class of programs, the term is often used to specifically describe systems like Alta Vista and Excite that enable users to search for documents on the World Wide Web and USENET newsgroups.
Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.
The mission of SalemGlobal Internet Website Marketing is to get your firm to the top of Google, how do we do that?
Search Engine Marketing and Optimization
a) Evaluate present website for compatibility with SEO strategies.
Goal: ensure that our SEO efforts will have the desired effect on the search engines.
b) Research your industry and relevant keywords.
Goal: put the SEO and SEM effort into the areas with the best chance for success.
c) Recommend purchase of relevant domain names, for building of marketing websites
Goal: provide a framework for a link network, and lock the competition out of good domain names
d) Building marketing websites that are optimized for areas of your industry and business, and use these to help promote your primary corporate website
Goal: provide highly relevant inbound links
e) Implementing appropriate pagetitles, keywords, metanames, descriptions and search engine friendly URLs
Goal: optimize website for search engines
f) Rewriting and prioritizing text on site according to research
Goal: optimize website for search engines
g) Submitting site to search engines and directories (dmoz, google, yahoo, alltheweb, alexa etc.)
Goal: increase inbound links
h) Develop sitemap and increase number of pages
Goal: increase indexed pages on site
i) Writing and promoting press releases & articles for your organization (Interactive PR)
Goal: increase links and traffic
j) Managing (PPC) pay per click advertising (Google/ Yahoo/ Overture/ Superpages etc.)
Goal: increase traffic to site
k) Linking from other sites (increasing pagerank according to the engines)
Goal: increase inbound links
l) Listings in our own marketingdirectories.com service and product directories
Goal: increase inbound links
SalemGlobal is one of the oldest and most well respected Internet Companies out there today. We look to deliever the best service and strategy when it comes to SEO, Website Marketing, Internet Consulting and many other marketing services. SalemGlobal will increase your sales and profits through its industry expertise in addition to giving you a great looking website that works! If you would like more information on these services contact us today. In addition
In addition, make sure to check out more great tools:
Internet Marketing News
Free SEO News, Tips, Information
Great Networking Events
Lastly, Raphi Salem speaks on Rocket Science of Search Engine Optimization, click here for the PDF file.