Data Management For Your Company
Ever look at your address book have 3 entries for the same person? You need to scrub that data, data scrubbing is essential to managing your data. Compaines spend and lose millions on a daily basis because their data management practices are not up to speed.
Data management comprises all the disciplines related to managing data as a valuable resource. The official definition provided by DAMA is that "Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise." This definition is fairly broad and encompasses a number of professions which may not have direct technical contact with lower-level aspects of data management, such as relational database management.
In modern management usage, one can easily discern a trend away from the term 'data' in composite expressions to the term information or even knowledge when talking in non-technical context. Thus there exists not only data management, but also information management and knowledge management. This is a fairly detrimental tendency in that it obscures the fact that is usually always plain, traditional data that is managed or somehow processed on second looks. The extremely relevant distinction between data and derived values can be seen in the information ladder. While data can exist as such, 'information' and 'knowledge' are always in the "eye" (or rather the brain) of the beholder and can only be measured in relative units.
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