Content Development For Web Copywriting
Content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other media assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser.
Content developers and web developers
When the World Wide Web began, web developers either generated content themselves, or took existing documents and coded them into hypertext markup language (HTML). In time, the field of web site development came to encompass many technologies, so it became difficult for web site developers to maintain so many different skills. Content developers are specialized web site developers who have mastered content generation skills. They can integrate content into new or existing web sites, but they may not have skills such as script language programming, database programming and graphic design.
Content developers may also be search engine optimization specialists, or Internet marketing professionals. This is because content is called 'king'. High quality, unique content is what search engines are looking for and content development specialists therefore have a very important role to play in the search engine optimization process. One issue that is plaguing the world of web content development is keyword-stuffed content which are prepared solely for the purpose of manipulating a search engine. This is giving a bad name to genuine web content writing professionals. The effect is writing content designed to appeal to machines (algorithms) rather than people.
Search engine optimization specialists commonly submit content to Article Directories to build their website's authority on any given topic. Most Article Directories allow visitors to republish submitted content with the agreement that all links are maintained. This has become a method of Search Engine Optimization for many websites today. If written according to SEO copywriting rules, the submitted content will bring benefits to the publisher (free SEO-friendly content for a webpage) as well as to the author (a hyperlink pointing to his/her website, placed on a SEO-friendly webpage).
Writers
Romi Sussman
Romi Sussman is the Chief Editor and Writer for a series of e-commerce sites and a high school English teacher with over a decade of teaching experience. Her friendly, outgoing and informative style reflects her vast experience writing and blogging about everything from parenting to kitchen and home decor. When not writing and teaching, she's busy running after her four growing boys.
Yannai Kranzler
Yannai lives in Jerusalem with his wife, Chana, and their chubby friend and roommate, Seamus the cat. He currently does PR/Marketing work at Derech Hateva, a Jewish outdoor education project of the Society for the Protection of Nature in Israel (SPNI).
His passions include writing, hockey, playing music with Chana, sitting and reading. On their recently completed five month trek through Ireland, Scotland and Western US's PCT, Yannai rediscovered another passion of his: being outside, and living at a walking pace. Chana and Yannai had done lots of hiking before- endless multi-day Tiyulim, trips in the hills of our homeland, Israel, and a few two-week treks along the Appalachian Trail of the US's east coast. But this walk was infinitely greater than anything they had done before. They pray to one day do it again!
For now, they are home. Yannai has been exploring the whole "coming home" thing on his new blog, Unpacked: A Walker Returns Home at www.TheUnpackedBlog.com.
David Avraham Kletz
Born and raised in suburban New York. Graduated from The George Washington University in Washington, D.C. Worked in the rough and tumble world of professional politics. Lived in Houston, TX. Worked for a Fortune 500 company, ExxonMobil Corporation for several years. Received Microsoft network certification (MCSE) and MBA while living in Houston. In 2005, moved to Israel. Officially made aliyah in 2006 with Nefesh B'Nefesh. Currently lives in the historic and conveniently located neighborhood of Nachlaot in Jerusalem.
Susan Wellish
Susan Wellish currently resides in Israel in the Karnei Shomron (Samaria region). Surrounded by rolling hills,forestry and flowers of the area. From snowy New Jersey to Sunny Samaria.
A honor's graduate of Brooklyn College. Degree in Accountancy. Over 15 years corporate business experience in the insurance,legal and financial industries.
Owner of an inspiring internet gift business www.GiftsfromIsraelwithLOVE.com. Our dream to make aliyah (moving to Israel) is represented by my name for my business.
Our name, www.GiftsfromIsraelwithLove.com, is how I feel about Israel. I travel from the Golan to the Negev, seeking items made here in Israel.
My Motto is : "Bringing Israel to your doorstep". My contribution to the artists and citizens living each day here in this beautiful country.
Yael Putney
Yael Putney is a seasoned writer and editor with experience in all aspects of technical documentation, grant writing, press releases, marketing writing, brochures, reports, technical bulletins, online help, hardware and software manuals, and abstracts. Currently, she works half-time (remotely) as Director of Technical Documentation for a Florida software company, while living in Ramat Beit Shemesh, Israel.
Yael holds a B.A in philosophy; an M.A. in English, with a specialization in writing; and has completed all coursework for a Ph.D. in English with an emphasis in expository writing.
Fred Casden
Fred Casden was born in New York City in 1941 and lived there and in New Jersey until the summer of 2007, when he and his family made aliyah. He is currently learning Hebrew, photographing, and writing. His essays on Jewish life in America and Israel can be accessed at http://www.alittlebiteast.blogspot.com.
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Lastly, Raphi Salem speaks on Rocket Science of Search Engine Optimization, click here for the PDF file.