Website Marketing Case Studies in New York
Success Examples:
We have a New York office cleaning company in that only runs their campaign during the week as people do not search for office cleaning on the weekend. We have noticed that competition rises on Mondays and so do budgets. After Tuesday, competition dies down. Consistency is the most important lesson learned. Our client runs the same ads at the same times all week long from 9am to 5pm. Though this client is not in the number one position on Mondays, he is in the number one position the rest of the week. We have found that people call on Fridays just as much as Mondays for his industry. We have also found that adding on an additional campaign on Mondays actually makes this client last longer in the results throughout the day. So when the competition runs out of gas at around 2PM on a Monday, our client continues to receive calls and leads.
A residential treatment center for depression (www.BridgesToRecovery.com) that we work with has clientele and potential "customers" that mostly call in the evenings and on the weekends. (Opposite strategy of the above example). Sometimes they will call during their work lunch hours. Prospects are from all over the US as opposed to the above regional New York City example. Therefore this organization needs a higher monthly budget since they are running their campaign 7 days a week. As clientele does not call in the morning, this campaign begins at 12 noon on the East Coast and runs through midnight on the West Coast.
Finally, ecommerce clients should run their campaigns 24/7 as one never knows when a sale is going to be completed. Some people like to do their shopping during work hours. Others are too busy or do not have access to the Internet at work so they do their shopping at nights or on the weekend from home.
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