Blogging For Lawyers
There are many different types of lawyers and in the SEO world lawyers are also referred to as attorneys. It is important for lawyers to include the word "lawyers" in their blogging, as well as the phrases, "attorney", "law firms", and "legal". There are thousands of searches for all four of these specific keywords. In addition, you also have to include the type of practice that you specialize in. On a related note, attorneys are actually forbidden, legally, to mention that they specialize or are experts in anything. So when blogging about your particular law practice you must be careful to do so in a legal manner.
The types of lawyers that we are familiar with are general business lawyers, immigration attorneys, personal injury lawyers, matrimonial and divorce lawyers and real estate attorneys. Notice how in this particular tip of the week I have mentioned all types of lawers, all categories of specialty and the one missing link is your location. Unless you are Bruno (aka Sacha Baron Cohen), who needs a national, if not international, lawyer to take care of all his legal issues with the rancorous, off the beaten path antics that he tries to get away with in his movies, lawyers ordinarily look for local clients. And as we all know because we've mentioned it many, many times, the five ways of saying New York are: NY, NYC, New York, New York City and Manhattan. So obviously if you are in California or Miami or Chicago you should not only mention the state but also your particular town or city. Now we have covered all the keywords that you should use in your blog post; now you need to actually blog.
Lawyers frequently complain that because of confidentiality they can never advertise or write about themselves. But nowhere in the law is it written that you can't make up hypothetical and theoretical case studies and certainly if you have been practicing for ten years or more you should have a rich history of cases that you can draw on. So depending upon your legal expertise, you should blog starting with the words, "years ago I had a client who..."
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