Article Writing for Technology Firms, Part 2
Microsoft Bing, formerly known as Live Search, Windows Live Search and MSN Search, was launched on June 3rd, 2009. It is Microsoft's latest attempt to take some marketshare away from Google search. Google has become the gold standard for Internet searching so therefore instead of reviewing Bing on it's own, I will instead compare Bing to Google.
Bing has a busier but more elegant homepage compared to Google's simple search bar. Bing rotates a daily picture of something or somewhere extraordinary. But what we really care about is search. I searched "Salemglobal" in each search engine and the first result was obviously SalemGlobal.com. But that's where the similarities end; almost all the results are different but still relevant.One feature that Bing has that is unique is when you hover your mouse over a search result a sidebar pops up with a small text preview of the page as well as common links within the page. So for the SalemGlobal search result the first few lines of text from our homepage pops up as well as links to our services page, our clients page, our contact page and a few others.
What I found strange was the little piece of text underneath each result, which is seemingly random. For example, under the link for SalemGlobal.com there is text from a news post from December 2008 that is about halfway down our homepage. Whereas Google takes the Meta description, the one line of html code that the owner of a site composes to describe their site, and uses that instead. In this case Google's result is much more relevant.
Overall, Bing is a very clean search engine that has some nice new features of its own as well as some borrowed from Google and Yahoo (the number 1 and 2 ranked search engines). What remains to be seen is if people will start using it but that doesn't seem likely since there isn't any one thing that sets it apart from Google or Yahoo.
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